A life-saving method for crafting new stories in no time

Photo by LAUREN GRAY on Unsplash

If you’re writing regularly, you’re bound to have some days when the muse just won’t show.

There are days when “life gets in the way.”

When the stress and problems of the outside world seep into your writer’s bubble and prevent you from focusing. From get any writing done at all, it feels like.

The well is just dry.

For those days, I have a trick for you.

And it’s not to sift through your file of ideas (you do have a file of ideas, right?).

Because taking one of those and turning it into a finished story still requires…


And an experiment that proves it works

Photo by Photo Boards on Unsplash

Price. Value. Cost. These are tricky concepts, and I think we can all agree there is no objective and entirely rational way to define them.

What we’re prepared to pay for a product or a service is not so much a matter of the actual value, but rather of perceived value.

Perceived value is a customer’s own perception of a product or service’s merit or desirability to them, especially in comparison to a competitor’s product.
— Investopedia.com

This is why we’re only willing to pay a few dollars for a shampoo in the grocery store, but when we’re at the…


Use this template to make your offer irresistable

Photo by Brooke Cagle on Unsplash

Knowing who you serve, and how you serve them, may seem pretty elementary if you’re running a business.

And yet, if I had a penny for every freelancer I’ve met who failed to articulate that concisely, I would perhaps not be rich. But I’d sure have a pretty big pile of pennies.

Because there is this one common mistake that every freelancer (myself included), is always tempted to make.

We like to think we can help everyone.

And if we can’t help everyone, we still don’t want to close the door to anyone.

Because that would be the same as…


You may have 100 ideas — but will you write 100 articles?

Photo by Unsplash on Unsplash

There are obviously many things that affect your level of productivity as a writer. But I’ve found that the number one thing that separates my more productive periods from the ones that are, ahem, less productive, is this one habit.

Or skill, if you like.

It’s a process thing, and I dare say that if you master it, it will change the way you create and could probably 10X your productivity.

So, you have 100 ideas — but are you writing 100 articles?

If you’re a writer, you’re head is probably brimming with ideas for topics and articles. We’re creative people, so the ideation stage is often not the difficult part.

It’s…


As INFPs we live in the potentiality rather than reality

Photo by Sebastian Unrau on Unsplash

Being an INFP means it’s quite rare to feel understood. Actually, I think the first time I really ever felt understood was when I took the Myers Briggs test for the first time and read my results.

Suddenly I got an outside perspective on my personality and found the words to describe why I often felt so out of place. Which, paradoxically, made me feel a lot less out of place.

When I was younger I would often try to adapt to the extrovert norm and would often feel like there was something wrong with me. This was before books…


These 5 hacks will grow your audience and supercharge your income

Hint: it’s all about the distribution. Photo by nine koepfer on Unsplash

You know those days when you feel like earning more, but you don’t feel like writing more?

Those days can actually turn out to be the most lucrative ones if you just make use of them wisely. Because those are the perfect days for content optimization and content distribution.

I’ve been a content marketer for more than ten years, and I can tell you this: those two concepts, content optimization, and content distribution, are key to content success.

And yet, many Medium writers treat their text in a “set and forget” kind of way. Which is a huge waste! Because…


And why I will never ever drop freelance writing as my side hustle

Photo by Annie Spratt on Unsplash

Im not a full-time freelance writer today, but most of my life I have been. And considering how lucrative freelance writing is, I find it an amazing complement to my salary.

For me, freelance writing is also a stimulating hobby that actually helps me reduce stress, take my mind of (my regular) work, and that keeps me diving deep into new and exciting topics. Which is one of the things I’ve always loved about freelance writing.

Why a breakdown of my earnings?

I know that sharing how much you earn doesn’t sit well with everyone. …


How a good founder’s story can outlive the founder

Photo by İbrahim Özdemir on Unsplash

How come one t-shirt costs $4.99 while another one costs $4,99.00? The answer lies in one word. Stories.

Brands and their perceived value are, in reality, nothing but the stories we’re told–and tell ourselves–about the meaning they carry.

As human beings, we understand the world through stories. Stories are how we make sense of, and cope with, our experiences.

Author Graham Swift even went as far as defining man as “the storytelling animal”. And I think he is right.

Now, if you’re a marketer, this is something you must never forget. …


10 pet peeves of editors and marketing execs

Photo by Sigmund on Unsplash

After more than 10 years as a freelance writer, I was convinced by a smooth-talking CMO to join an in-house marketing team.

One thing led to another, and so the last 6 years I’ve instead found myself “on the other side”, smack in the middle of that corporate world I used to dread. Skimming hundreds and hundreds of the pitches I used to send. And let me tell you. It’s been eye-opening.

Here are 10 things you DO NOT want to do, when you’re pitching your writing to someone.

10 pet peeves of editors and marketing execs

Do not let your email go ooon and on. In fact…


Why after Silicon Valley comes… Stockholm

Photo by Stephen Leonardi on Unsplash

Did you know that Stockholm, the capital of Sweden, has bred more tech unicorns per capita than any other region in the world save for Silicon Valley?

Companies like Spotify and Minecraft maker Mojang put Sweden on the map of +$1 billion start-ups and seem to have paved the way for a wave of successful entrepreneurs.

This month Fintech company Trustly joined the unicorn ranks, and there’s no shortage of runner-ups.

So what is it about the Swedish business soil that makes it so fertile for creative tech start-ups?

“There is some kind of climate here where Swedes are quick…

Nina Quist

Helping B2B & SaaS companies grow through strategic content marketing. Head of Marketing at www.eletive.com | Founder of www.contechi.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store