These 3 mindset shifts just might change your life

Photo by Giulia Bertelli on UnsplashI used to do self-love all wrong.

I used to do self-love all wrong.

Like many people, I interpreted the term self-love as a feeling. A feeling of “loving oneself.”

This, I guess, is the same mistake people often to do in relationships.

They tell each other they love each other. And often, that is true, in the sense that they feel love for each other.

But the million-dollar question that will make or break the relationship is if they treat each other in a loving way.

Because, what good is a feeling if it’s not followed by coherent action?

The same goes for the relationship we…


You need to learn the 4 Us of copywriting

Photo by Sam Moqadam on Unsplash

First of all, why is the headline so important?

When crafting a headline for your piece of content, it’s crucial to keep in mind that your potential reader is bombarded with hundreds of messages every day.

Your reader will give your headline a second or two at best, before deciding whether to keep scrolling or to actually click your post and read it.

This is your window of opportunity. And this is why your headline is so important.

The 4 U’s of great headlines

To be able to decide if your article is worth the time, your potential readers need your help.

From just a glance, they need to understand why this content is important…


There’s a simple cure for “toddler defiance”. It’s called empathy.

Photo by Jelleke Vanooteghem on Unsplash

It’s such a classic scene, isn’t it?

The child in the grocery store, having a tantrum in the candy section.

Or in the toy store, throwing a fit because they can’t have that shiny, pretty thing they want.

Or at the playground, when they don’t want to go home.

It’s so common, so cliché, that this behavior has become entirely normalized.

It’s become accepted as a truth that this is simply what kids do.

“This is how they act when they can’t have their way.”

They scream. They cry. They burst out into aggressive behaviors.

In some countries and cultures…


A life-saving method for crafting new stories in no time

Photo by LAUREN GRAY on Unsplash

If you’re writing regularly, you’re bound to have some days when the muse just won’t show.

There are days when “life gets in the way.”

When the stress and problems of the outside world seep into your writer’s bubble and prevent you from focusing. From get any writing done at all, it feels like.

The well is just dry.

For those days, I have a trick for you.

And it’s not to sift through your file of ideas (you do have a file of ideas, right?).

Because taking one of those and turning it into a finished story still requires…


And an experiment that proves it works

Photo by Photo Boards on Unsplash

Price. Value. Cost. These are tricky concepts, and I think we can all agree there is no objective and entirely rational way to define them.

What we’re prepared to pay for a product or a service is not so much a matter of the actual value, but rather of perceived value.

Perceived value is a customer’s own perception of a product or service’s merit or desirability to them, especially in comparison to a competitor’s product.
— Investopedia.com

This is why we’re only willing to pay a few dollars for a shampoo in the grocery store, but when we’re at the…


Use this template to make your offer irresistable

Photo by Brooke Cagle on Unsplash

Knowing who you serve, and how you serve them, may seem pretty elementary if you’re running a business.

And yet, if I had a penny for every freelancer I’ve met who failed to articulate that concisely, I would perhaps not be rich. But I’d sure have a pretty big pile of pennies.

Because there is this one common mistake that every freelancer (myself included), is always tempted to make.

We like to think we can help everyone.

And if we can’t help everyone, we still don’t want to close the door to anyone.

Because that would be the same as…


You may have 100 ideas — but will you write 100 articles?

Photo by Unsplash on Unsplash

There are obviously many things that affect your level of productivity as a writer. But I’ve found that the number one thing that separates my more productive periods from the ones that are, ahem, less productive, is this one habit.

Or skill, if you like.

It’s a process thing, and I dare say that if you master it, it will change the way you create and could probably 10X your productivity.

So, you have 100 ideas — but are you writing 100 articles?

If you’re a writer, you’re head is probably brimming with ideas for topics and articles. We’re creative people, so the ideation stage is often not the difficult part.

It’s…


As INFPs we live in the potentiality rather than reality

Photo by Sebastian Unrau on Unsplash

Being an INFP means it’s quite rare to feel understood. Actually, I think the first time I really ever felt understood was when I took the Myers Briggs test for the first time and read my results.

Suddenly I got an outside perspective on my personality and found the words to describe why I often felt so out of place. Which, paradoxically, made me feel a lot less out of place.

When I was younger I would often try to adapt to the extrovert norm and would often feel like there was something wrong with me. This was before books…


These 5 hacks will grow your audience and supercharge your income

Hint: it’s all about the distribution. Photo by nine koepfer on Unsplash

You know those days when you feel like earning more, but you don’t feel like writing more?

Those days can actually turn out to be the most lucrative ones if you just make use of them wisely. Because those are the perfect days for content optimization and content distribution.

I’ve been a content marketer for more than ten years, and I can tell you this: those two concepts, content optimization, and content distribution, are key to content success.

And yet, many Medium writers treat their text in a “set and forget” kind of way. Which is a huge waste! Because…


And why I will never ever drop freelance writing as my side hustle

Photo by Annie Spratt on Unsplash

I’m not a full-time freelance writer today, but most of my life I have been. And considering how lucrative freelance writing is, I find it an amazing complement to my salary.

For me, freelance writing is also a stimulating hobby that actually helps me reduce stress, take my mind of (my regular) work, and that keeps me diving deep into new and exciting topics. Which is one of the things I’ve always loved about freelance writing.

Why a breakdown of my earnings?

I know that sharing how much you earn doesn’t sit well with everyone. …

Nina M. Q.

Helping B2B & SaaS companies grow through strategic content marketing. Head of Marketing at www.eletive.com | Founder of www.contechi.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store