How to Increase The Value Of Whatever You’re Selling With 2,700%
And an experiment that proves it works
2 min readMay 11, 2021
Price. Value. Cost. These are tricky concepts, and I think we can all agree there is no objective and entirely rational way to define them.
What we’re prepared to pay for a product or a service is not so much a matter of the actual value, but rather of perceived…