Burt’s Bees: a Study in Successful Storytelling

How a good founder’s story can outlive the founder

Photo by İbrahim Özdemir on Unsplash

How come one t-shirt costs $4.99 while another one costs $4,99.00? The answer lies in one word. Stories.

Brands and their perceived value are, in reality, nothing but the stories we’re told–and tell ourselves–about the meaning they carry.